Canon Sure Shot Z90W
While its zoom lens doesn't extend as far as some of its Prima brethren, it starts out at a wide 28 mm, unlike most Prima Supers which start off at 38 mm. It has a sliding clamshell case protecting the lens, as pioneered by Olympus’s XA and carried on by the Olympus MJU series (one of the Prima series' main competitors), and a pop-up flash. Pushing the flash down disables it temporarily. The back side is dominated by an LCD screen fitted inside a large wheel for selecting between the camera's modes of operation: auto, spot focus/metering, night shot, portrait, macro, real-time shutter, personal.