During a company conference, Polaroid founder Edwin H. Land announced the SX-70 in April 1972. SX-70 was popular in the 1970s and perseveres a cult following today. The Polaroid SX-70 is the first folding SLR camera created and the first instant camera to use integral film. It was initially sold in Miami, Florida, in late 1972 and entered the national market in 1973. Photos from the SX-70 ejected automatically and developed within minutes; this was evolutionary. Before the SX-70 release, the photographic paper had to be manually removed from cameras, peeled open after 60 seconds, required several minutes to dry, and often left developing chemical residue. In 1973–4, the Skylab 3 and 4 astronauts used an SX-70 to photograph a video display screen to compare the Sun's characteristics from various orbit. Some of our time's most outstanding artists: Ansel Adams, Andy Warhol, Helmut Newton, and Walker Evans, used the SX-70.

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